The evolving business of talent management and the broader entertainment industry came into focus as Sally Hajjar, Managing Partner of Hugh Management, joined Luca Allam on Luca’s Insight Track for a conversation about the changing dynamics of the industry.
The discussion explored the role of talent managers, the challenges involved in developing entertainment careers, and the ways the industry continues to adapt to changing audience behavior and digital platforms.
Hajjar shared perspectives from her experience in talent management, highlighting the importance of understanding both the creative and business sides of an entertainer’s career. From identifying opportunities to managing professional relationships, talent management increasingly involves a wide range of responsibilities beyond traditional representation.
The Changing Role of Talent Management
During the conversation, Hajjar discussed how the entertainment business has evolved as social media, digital platforms and influencer culture have become increasingly important.
For talent managers, this shift has created new opportunities while also introducing additional challenges. Artists, actors, creators and influencers can now communicate directly with audiences, build personal brands and reach international markets without relying exclusively on traditional media channels.
At the same time, navigating these platforms requires strategic planning. Talent managers can play an important role in helping clients evaluate opportunities, maintain professional positioning and build sustainable careers.
Balancing Talent and Business
The conversation also touched on the balance between creative development and commercial considerations.
While talent remains central to an entertainment career, long-term success can depend on factors such as branding, partnerships, audience engagement and the ability to adapt to changing market conditions.
Hajjar’s observations reflected the increasingly multifaceted nature of entertainment management, where representatives may work across career strategy, commercial opportunities and public positioning.
Influencers and the Expanding Entertainment Landscape
The rise of influencers and digital creators has also broadened the definition of entertainment talent.
Platforms such as Instagram, YouTube and TikTok have created new pathways for individuals to develop audiences and turn digital visibility into professional opportunities. This has brought influencers and creators into an industry that was traditionally dominated by actors, musicians, models and other established entertainment professionals.
The discussion considered how these developments are reshaping the relationship between talent, audiences and brands.
Looking Ahead
As the entertainment industry continues to change, talent management is likely to remain closely connected to developments in technology, digital media and consumer behavior.
Hajjar’s appearance on Luca’s Insight Track offered an industry-focused perspective on these changes while examining some of the practical considerations involved in managing talent in an increasingly competitive and interconnected entertainment environment.
Hosted by Luca Allam, Luca’s Insight Track provides a platform for conversations covering business, careers, entrepreneurship and developments across different industries.