Leadership Beyond Performance: An Exclusive Interview with Pooja Dawra, ICF Master Certified Coach

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Exploring conscious leadership, systemic transformation, and the human side of organisational success

In today’s rapidly evolving business landscape, leadership is no longer defined solely by performance, strategic decisions, or the ability to deliver results. It increasingly calls for self-awareness, emotional intelligence, the ability to navigate complexity, and a deeper understanding of the people and systems leaders influence.

Pooja Dawra, ICF Master Certified Coach (MCC), Managing Partner at TPC Leadership India, and an experienced leadership consultant, executive and team coach, brings a unique perspective to this evolving landscape. With over 23 years of experience across talent development, organisational development, executive coaching, and leadership transformation, she partners with CXOs and leadership teams to help them lead with greater awareness, build stronger relationships, and create sustainable organisational impact.

Her approach combines systemic thinking, conscious leadership, and strength-based coaching to explore not just what leaders do, but how they think, relate, make decisions, and shape organisational culture.

In this exclusive interview with A2ZInsider, Pooja Dawra reflects on her journey into coaching, the hidden challenges beneath organisational problems, the importance of purpose-driven leadership, and how leadership development must evolve in an increasingly complex and AI-driven world.

Q.1: You moved from global talent and organisational development roles into executive coaching. What was the turning point that made you see leadership coaching as your deeper calling?

Pooja Dawra: I wouldn’t say there was one defining moment. It was more of a gradual realisation through my work with leaders and organisations.

Having spent years in talent and organisational development, I often found myself wondering why, despite significant investments in leadership development, we didn’t always see the transformation we hoped for.

We were building skills and competencies, but were we really changing the way people thought, related to others, or saw themselves as leaders?

That curiosity stayed with me. I became increasingly interested in what happens beneath the surface. Why do highly capable leaders sometimes struggle with the very things they know intellectually? What holds them back from making different choices? And what becomes possible when someone begins to see themselves and their situation differently?

Coaching gave me a space to explore these questions at a much deeper level.

Over the years, my work has evolved from developing individual leadership capabilities to exploring how leaders influence their teams, organisational cultures, and the larger systems they are part of.

Interestingly, even after more than 23 years, I feel I am still learning, still discovering, and still deeply curious about human potential. Perhaps that is what makes this work so meaningful for me.

Q.2: After working with CXOs and leadership teams across organisations such as NASA, the United Nations, Amazon, and PepsiCo, what leadership challenges do you find are often hidden beneath visible business problems?

Pooja Dawra: Something I’ve noticed over the years is that what organisations describe as a business problem is often only the visible part of a much deeper challenge.

A team struggling with execution may actually be struggling with trust. What appears to be a lack of accountability could be a system where people don’t feel empowered to make decisions. Resistance to change may sometimes be about fear, uncertainty, or even a perceived loss of identity.

And then there is something else I find particularly fascinating.

At the CXO level, leaders have often reached their positions because of certain strengths. Yet sometimes those very strengths, when overused, can become limitations.

A leader who has been rewarded for having answers may find it difficult to create space for others to think. Someone known for taking ownership may unintentionally become the person everyone depends upon.

I find myself asking: What if the challenge isn’t simply about the individual, but also about the patterns the larger system has created and continues to reinforce?

This is where culture becomes particularly interesting to me. Culture isn’t just what we write on our walls or communicate through our values. It is what people experience every day through conversations, decisions, relationships, and the behaviours that are encouraged, rewarded, or silently tolerated.

Rather than rushing towards solutions, I often invite leaders to explore what might be happening beneath the obvious. Sometimes, a different way of seeing the problem opens up an entirely different set of possibilities.

Q.3: Your approach combines systemic thinking, conscious leadership, and strength-based coaching. How do you help leaders move beyond solving immediate problems to creating lasting behavioural and organisational change?

Pooja Dawra: I believe every leader is part of a larger system, and whatever happens within that system influences the leader just as much as the leader influences it.

When a CXO or leadership team comes into a coaching conversation, there is usually something quite tangible they want to address perhaps a business challenge, a relationship, a transition, or a team that isn’t functioning as effectively as it could.

We begin there, but I remain curious about what else might be contributing to the situation.

What assumptions are we making? What are we not seeing? How might our own behaviours be contributing to the very situation we are trying to change?

I also believe our strengths deserve attention. Sometimes, what has served us exceptionally well in one context may need to evolve as our responsibilities and environments change.

This is where the systemic perspective becomes important. We could help a leader develop tremendous self-awareness, but if the organisational environment continues to reward old behaviours, how sustainable will that change really be?

For me, meaningful transformation involves working at multiple levels the individual leader, the leadership team, and the organisational culture.

It means looking at how people communicate, make decisions, manage differences, take responsibility, and create space for others. It also means paying attention to the structures and everyday practices that might be reinforcing the very behaviours we want to shift.

I am particularly interested in the gap between an organisation’s stated values and people’s lived experiences. Culture transformation cannot happen through declarations alone. It has to become visible in everyday behaviour.

Perhaps the real question is not simply whether a leader has changed, but what has begun to change around them as a result.

Q.4: You often speak about awareness, values, and purpose in leadership. In an environment driven by performance, growth, and constant change, how can leaders stay connected to these deeper dimensions?

Pooja Dawra: I don’t believe performance and purpose need to be at odds with each other.

In fact, I often wonder whether our pursuit of performance becomes more sustainable when we remain connected to what truly matters to us.

The challenge, particularly for senior leaders, is that there is always something demanding their attention. Another decision, another meeting, another expectation to fulfil.

Somewhere in all of this, we can become so busy doing that we lose the space to reflect on who we are being.

I often invite leaders to pause and ask themselves a few simple questions:

  • Am I responding consciously or merely reacting?
  • What is influencing my choices right now?
  • Am I living the values I expect others to demonstrate?
  • What impact am I creating beyond the results I am delivering?

These may appear to be simple questions, but they can lead to some deeply meaningful conversations.

Something I have come to believe is that the higher we rise, the deeper we are invited to look within.

At the end of the day, leadership isn’t only about what we achieve. It is also about who we become in the process, how people experience us, and what continues to flourish because of our leadership.

Q.4: With your work spanning executive coaching, team coaching, and mentoring the next generation of coaches, what do you believe the future of leadership development will look like?

Pooja Dawra: I believe we are at an interesting turning point in how we think about leadership development.

For a long time, much of our attention has been on developing individual leaders building their capabilities, strengthening their competencies, and preparing them for larger responsibilities. All of that continues to matter.

But I sometimes wonder whether we’ve spent so much time developing individuals that we haven’t paid equal attention to what happens between them.

Organisations don’t experience leadership through one individual alone. They experience it through relationships, conversations, collective decisions, and everyday interactions.

I see the future moving towards a much more integrated approach, where executive coaching, team coaching, organisational development, and culture transformation come together.

We will need to look beyond individual effectiveness and ask how we create leadership teams and organisational cultures capable of learning, adapting, and navigating complexity together.

With AI changing the way we access information and solve problems, I believe our distinctly human capabilities will become even more important our ability to listen, connect, question assumptions, hold differences, and create environments where people feel safe enough to contribute.

For those of us developing the next generation of coaches, there is an equally important responsibility.

It is not enough to teach coaching models or techniques. We need to nurture deeper presence, ethical maturity, curiosity, and the ability to see beyond the individual into the wider system.

Perhaps the future of leadership development is not just about helping leaders become better at what they do. It is about helping leaders and organisations become more conscious of how they think, relate, decide, and create impact.

And if we can do that, we may begin to create not just more successful organisations, but healthier, more human, and more sustainable ones.

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